The Challenge

Albertsons had useful health tools, but they lived in separate places and felt fragmented and hard to find. Customers were left bouncing between apps and pages, with no clear sense of how these features connected or how they supported their larger health goals.

The Process

My role was to craft the voice, structure, and messaging that unified all of Sincerely Health’s tools into a single, seamless flow. I worked closely with designers, engineers, PMs, and researchers to ensure every element of the experience aligned with both user needs and business goals. I focused on building a clear content architecture that made the platform easy to navigate, helping users discover features naturally and understand how each part of the experience supported their goals.

The Impact

The Sincerely Health experience transformed scattered wellness tools into a clear, engaging, and easy-to-use platform. The launch strengthened the company’s position in the digital wellness space and ultimately earned industry recognition, including being awarded Best Consumer Wellness App.